Client Experiences

“Coaching is unlocking a person’s potential to maximize their own performance.” ― Tim Gallwey

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“I learned to always take on things I’d never done before. Growth and comfort do not coexist.” ― Ginni Rometty

Paige Mead

I sought Matthew Norton’s support in executive coaching specifically for a sales management candidate who was struggling with the interview process in his career search. Together, we collaborated in coaching this executive candidate who was, as a result, able to land the sales leadership position he most wanted in December 2020, arguably the most difficult employment year in the dental industry. I’m grateful, and my candidate is elated!

Paige Mead
Sales and Executive Recruiting/Business Owner

Dr. Rafael R.

I have now retyped this answer 6 times! My challenge is trying to narrow down the value that this man brings to just one thing. From improving our team work environment, to vision casting our ideas into our ideal work life balance, I honestly can’t say enough. The growth and ease that we have found in our office could not have been done without his help. Our business is growing and we are expanding the team again in the near future. Life is good and I have Dr. Norton to thank for his role in that.

Dr. Rafael R.
Chiropractor/Business Owner

Dr. Jennifer R.

While we know that each of us have different personalities and drivers, what has been most beneficial is having the staff go through the assessments so that we can better communicate with one another, reach conflict resolution, and achieve practice goals.
I feel like what makes us better in business as a result of the assessment insights is that now there’s no mystery as to how each of the staff will react to different ideas. It all goes back to their unique drivers. I am so grateful for Dr. Norton’s continued willingness to help.

Dr. Jennifer R.
Dentist/Business Owner

Dr. Erin J.

Each time I get ready to expand my team I find it very valuable to have new candidates use Dr. Norton’s assessments. They help me decide if it makes sense to hire them and then to find the best possible position for that person when I do. He has provided invaluable insights about me and my team members, guiding how we can best work together to grow.

Dr. Erin J.
Chiropractor/Business Owner

Dr. Kari A.

People Plus Purpose has helped us learn about each of our unique strengths and how we can bring those to the team. It has been fun and valuable to explore what motivates us, how we communicate, and how we each make decisions. Working with Matthew Norton and his team have improved our understanding of each other and shown us how to work better together. It’s encouraged us to see what we have in common and where each of our unique qualities can shine.

Dr. Kari A.
Dentist/Business Owner

Debbie B.

I have worked with Matthew Norton since 2017 and during that time, as a dental hygiene coach, I’ve become better able to help my doctor-clients become better leaders. He taught me how to “meet” my clients where they are and from there set appropriate expectations that lead them to huge success. I better understand how to empower the hygienists and the entire team to make their unique contributions to help grow the dental practice. I will always work with People Plus Purpose and many of our clients have also become clients of theirs.

Debbie B.
Practice Consultant/Business Owner

Jonathan S.

As we go through team growth and bring on additional employees it has been incredibly powerful to have Matthew Norton as a sounding board and people expert, especially in the Emotional Intelligence space. Not only were his assessments helpful in determining the best fit for our company, the discussions around what would make them a good or poor fit within our team was immensely valuable.

Jonathan S.
Digital Marketing Agency Owner

Dr. Thomas J.

Dr. Norton is very good at understanding individual personalities and motivations, and applying them to the work environment. We are a better team based upon his helping us understand ourselves and others more fully.

Dr. Thomas J.
Dentist/Business Owner

Jake G.

Matthew Norton has a powerful understanding of the mind and its influence on our pursuits, our behavior, and our successes and failures. He is very invested in genuinely helping others achieve their full potential through thought-provoking questions, insights, and strategic direction. Through his truly unique assessments I’ve learned a great deal about myself as well as how to work better with others and guide them to their best outcomes. They aim at uncovering the actionable areas in life leading to breakthrough change and greater accomplishment. I highly recommend Dr. Norton and his assessments to any organization or individual needing to uncover a plan of action to greater heights!

Jake G.
Group Purchasing Organization Vice-President of Client Strategy

Dr. Bunmi A.

Working with Dr. Norton has been very impactful. He helped me clarify my personal and business purpose. I have shared this knowledge with my team and feel confident that it will feature in all future business dealings.

Dr. Bunmi A.
Dentist/Business Owner

DeVon B.

The most important thing Dr. Norton has done for me as a business owner is given me a better sense of self. This has helped me be a better person and a better boss. I have a greater awareness of how emotional and cognitive intelligence impact how we function and make decisions. I am now able to manage my team better and improve the work culture of my company.

DeVon B.
CEO/Business Owner Insurance Billing and Claims

Andrew B.

The tools that People Plus Purpose have given us to better understand our team have been game-changing! Knowing what motivates them, and above all, understanding the importance of playing to everyone’s STRENGTHS (instead of trying to improve their weaknesses) has been super valuable.

Andrew B.
Financial Adviser/Business Owner